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Eco Packaging: A Smart Move for Start-ups

Our Small Business Series considers how entrepreneurs and small businesses introduce sustainability into their operations whilst being realistic about the resources and revenue that they have. Small changes can have a big impact.




In the world of entrepreneurship, every decision counts. Funds and resources are often tight so when making a decision to improve sustainability credentials, every dollar has to be accounted for and savings are often found in the most unlikely (and often boring) places.

Let's talk about packaging - a necessary evil whether you are selling, shipping or storing. Items need packaging and this comes at a cost - both financial and environmental. You've probably heard of or seen eco packaging, a sustainable alternative to polystyrene and single-use plastics. This eco packaging is actually a not-so-secret weapon for start-ups looking to integrate sustainability and resilience into their business without breaking the bank.



The Eco Advantage


Cost-Efficiency: At first glance, you might think eco packaging comes with a hefty price tag - and it certainly did 'back in the day' when it was niche. But here's the surprise: today, eco-friendly packaging options are everywhere and can actually save you money in the long run. According to a study by the Sustainable Packaging Coalition, businesses have reported cost savings by optimizing packaging materials and designs for sustainability. When you reduce excess materials and choose lighter, eco-friendly options, it can lead to reduced waste and shipping costs – a win for both your wallet and the environment.


Attracting a New Market Segment: Today’s consumers are more eco-conscious than ever. They want to support businesses that share their values. By adopting eco packaging, you're not just protecting the planet; you're also opening doors to a whole new market segment. According to Nielsen's Global Corporate Sustainability Report, 81% of consumers feel strongly that companies should help improve the environment. By aligning your brand with sustainability, you're tapping into a massive consumer base that actively seeks out eco-friendly products.


Reducing Environmental Impact: Let’s face it, traditional packaging materials can be tough on the environment. From plastic pollution to deforestation for paper, the environmental cost is steep. Green packaging, on the other hand, often uses recycled or renewable materials. This helps conserve resources and reduce waste. Plus, many eco-friendly options are biodegradable or compostable, ensuring they leave a minimal footprint long after they've served their purpose.


Standing Out in the Market: In a crowded marketplace, standing out can be a challenge. Green packaging is a clear differentiator. It's a statement that your business is committed to making a positive impact. This sets you apart from competitors and attracts customers looking for brands that prioritize sustainability. According to a Cone Communications study, 87% of consumers said they'd purchase a product based on a company's commitment to social or environmental issues. That's huge!



Adapting to Regulatory Changes: The regulatory landscape is shifting towards more stringent environmental standards. By proactively adopting eco packaging practices, you're future-proofing your business. This reduces the risk of costly last-minute adjustments to comply with evolving regulations.


Getting Started with Eco Packaging

It's all well and good talking about the options but this means nothing unless it's feasible both financially and practically. As a start-up, resources might be tight, but that doesn’t mean eco packaging is out of reach.


Consider these budget-friendly steps:

  1. Source Locally: Local suppliers often offer eco-friendly packaging solutions at competitive prices. Plus, supporting local businesses contributes to the economic resilience of your community.

  2. Optimize Packaging Design: Have you really thought about how you're packing? Minimize excess material without compromising product protection. Simple tweaks in design can lead to significant savings in both materials and shipping costs. Local suppliers are a great source of inspiration.

  3. Explore Sustainable Alternatives: Look for affordable alternatives like recycled cardboard, paper, or even plant-based plastics. These options are often cost-competitive with conventional materials, especially when purchased in bulk.

  4. Prioritize Reusability and Recyclability: Choose packaging that can be reused or easily recycled. This not only reduces waste but also aligns with consumer preferences for sustainable practices.

Eco packaging is more than a trend; it's a strategic move for your business's success and sustainability. By taking small, budget-friendly steps towards eco-conscious packaging, you're not only saving costs but also attracting a new customer base and contributing to a more sustainable future.


Want to go further? Consider applying for a certification such as B Corp which will demonstrate a whole-business commitment to social and environmental resilience. Find out more in our B Corp blogs or reach out to us


About the Author


Kathryn Andrews is the founder of Realise Change, a B Corp certification, Sustainability and HR consulting practice helping SME leaders and entrepreneurs build profitable, people and planet-focused businesses.


With nearly 2 decades of global corporate HR experience, and her passion for sustainability, Kathryn's experience and knowledge provides a valuable resource for business leaders to build forward-thinking, resilient practices that are aligned with the highest standards of social, governance and environmental standards set by B Corporations globally.


Kathryn is recognized by clients as a true business partner, ready to roll up her sleeves and work hand-in-hand towards a successful outcome for each business. Connect with her here

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