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The Hidden Weight of Purpose-Driven Leadership Purpose-driven leadership is often described as meaningful, energising, and deeply fulfilling and most of the time, it is.  But there’s a whispering truth that doesn’t get much airtime: leading with purpose is also heavier. This isn’t because leaders are doing it wrong, or because being purpose-driven isn’t the right thing, it’s harder because purpose changes the nature of decision-making. It raises the stakes and adds layers. It asks leaders to hold more complexity, often with less room for certainty. For many leaders, that weight doesn’t show up as visible burnout or disengagement. It shows up subtly as decision fatigue, second-guessing, and the feeling that everything matters. When talking about purpose-driven leadership, I’m not referring to catchy slogans or statements on a wall. I’m talking about leaders who consciously hold the impact of their decisions on people, culture, environment, and the future of the business alongside commercial realities. These are leaders who know that how  results are achieved matters, not just whether they are achieved. That choice adds meaning and direction to the company, but it also adds weight. And it’s precisely because purpose matters - to people, planet, and long-term performance - that leaders feel this weight so acutely. It’s worth sharing that this isn’t an argument against purpose-driven leadership. If anything, it’s the opposite. Organisations that take responsibility for their impact, hold themselves accountable for how results are achieved, and show genuine respect for people and planet are not a nice-to-have, they are the direction of travel as expectations around accountability, trust, and long-term value continue to rise. The challenge isn’t whether purpose belongs in leadership or strategy. It’s whether we’ve built the structures needed to support it. Why it feels harder as you grow Once leadership is held this way, decisions are rarely just commercial. They affect people, culture, environment, reputation, and long-term impact, often all at once. Trade-offs don’t feel neutral. “Good enough” rarely feels good enough. And saying no can feel uncomfortably close to a values compromise. As organisations grow, these tensions don’t resolve themselves, they multiply. There are more people involved, more stakeholders to consider, and more consequences attached to each choice. What once felt intuitive becomes harder to hold. Decisions that used to be made instinctively now require explanation, alignment, and follow-through across others. At this stage, purpose doesn’t simplify leadership. It makes leadership more demanding. One of the least talked about aspects of purpose-driven leadership is the internal load leaders carry to keep things moving. Leaders often hold ambiguity privately so others can act with confidence. They revisit decisions because there is no  easy “right” answer, hoping that more information or more time will suddenly make things clearer. Over time, this can create a quiet bottleneck - not because leaders aren’t capable, but because they are trying to personally carry complexity that has outgrown any one individual.  There’s also an unspoken expectation that purpose itself should sustain leaders through hard seasons, that caring deeply will somehow provide the clarity or resilience needed to push through. In reality the more leaders care, the more pressure they feel to get decisions right. When capacity is stretched, purpose can start to feel like an additional burden rather than a guide. It’s at this point that many thoughtful leaders get stuck because purpose hasn’t yet been translated into something that is intuitive or usable across the organisation. It remains a vision, rather than an integral part of the company’s structure. From personal conviction to organisational structure Leaders who navigate this phase well tend to make a quiet but important shift. They stop trying to carry purpose alone and begin externalising it into shared principles, agreed decision criteria, or clear frameworks that others can use. Whilst this doesn’t remove complexity, it does redistribute and importantly,  integrate it. Decisions become less top down and more collective. Trade-offs can be discussed openly rather than absorbed silently. Structure plays a big role here and is one of the most useful tools leaders have. Clear decision frameworks reduce rework and second-guessing, protect focus and energy, and allow teams to move forward without constant escalation. External standards, systems and frameworks are extremely useful as they offer a neutral reference point. They make trade-offs explicit, create a shared language for decisions, and have been pressure tested elsewhere.  In many ways, embedding a coherent, purpose-aligned structure can be viewed as a mark of true leadership maturity. Early leadership often relies on intuition, energy, and personal conviction, and that works until complexity outgrows what one person can reasonably hold and communicate. More mature leadership recognises that purpose needs structure to be sustainable, and that clarity is an act of responsibility, not control. When purpose is supported in this way, there’s a shift in the organisation. It stops being a source of friction and starts becoming a genuine advantage. Decisions are made with more consistency, alignment and speed. Teams understand not just what  is happening, but why and the importance of their role in achieving the organisation’s purpose. Innovation happens as the whole organisation looks at their operations through the long-term purpose lens. In this way, purpose can build resilience -  not because it endlessly energises leaders, but because it provides coherence and clear sight over time. A sign your leadership is evolving If purpose-driven leadership feels harder than expected, this is totally normal. It’s not a sign that having a purpose was a mistake, or that the role is outgrowing your capabilities. It’s a sign that your leadership is growing and has entered a more complex phase - one that requires different supports than before and building the structures that allow organisational purpose to endure. About the Author Kathryn Andrews  is a Fractional Operations Partner and trained B Corp Consultant. She works alongside purpose-led leaders to reduce operational and cognitive load, helping them get unstuck, make confident decisions, and turn vision into coordinated action. Connect with her on LinkedIn or learn more at realisechange.ca .

... and why it could be the future of your business In the business world, "sustainability" used to be the gold standard: reduce waste, cut emissions, minimise harm. But increasingly we're hearing that this isn’t enough anymore. Today, we’re navigating a world of rapid change - climate disruption, social inequities, geopolitical chaos, monumental technological leaps, and economic uncertainty. Businesses are having to respond at an equally fast rate without always clear direction. Research is showing us that the businesses that will thrive in this disrupted environment are the ones that adapt to go beyond sustainability and focus on being regenerative. So, what is a regenerative business? In a nutshell, a regenerative business gives more than it takes. It focuses on the opportunity rather than risk avoidance, it looks to restore ecosystems, uplift communities, and focuses on purpose to build long-term resilience from the inside out. It ’s a model that challenges the status quo and asks deeper questions, such as: How are we contributing to the health of people and the planet? How are we having an impact, good and bad? What kind of legacy are we leaving behind? Can our business be a force for good, as well as efficient and profitable? Do we stand behind our purpose and vision and how do we demonstrate this? This isn’t just for large corporations or startups. All businesses, especially agile small ones are perfectly positioned to lead the change. What makes regenerative businesses different? Unlike traditional or even sustainability-focused businesses, regenerative businesses have the following characteristics they: Operate from a clear purpose - their reason for being, not just a bottom line- shareholder approach Prioritise relationships with all of their stakeholders - clients, employees, suppliers, the environment, shareholders and communities - and consider the impact of their decisions on these groups. Design for systems health - not just the immediate impact, they think about the ripple effects of their decision Focus on long-term outcomes , not short-term wins Continuously improve , they openly engage with stakeholders to receive feedback, learning from what they hear and adapting as needed Regenerative businesses are more resilient Resilience is baked into the regenerative model, enabling businesses to navigate the turbulent global economies. Their focus on purpose guides them when the markets shift and provides direction, like a rudder of a ship. Their attention to strong stakeholder relationships create trust, loyalty and provides insights into issues on the horizon, giving them insight into new opportunities and the need to adapt. Their 'world view' thinking helps them anticipate risk before it's an issue, allowing them to prepare rather than react. Finally, their flexibility and robust feedback loops help regenerative businesses thrive on real-time information and narratives, providing direction and validating their decision-making approach and stakeholder needs. Because of this, regenerative businesses are more trusted, future-fit, and impactful. And in a world where change is constant, that’s a big advantage. Can smaller businesses be regenerative? Absolutely. Small businesses have an edge - they're typically closer to their community, more agile, and often more values-driven. Change can happen quickly, meaningful relationships built, and regenerative structures constructed, modelling practices that have a positive ripple effect . Regardless of size, regenerative business models are possible - you just need the desire, drive and support to step forward. How Realise Change can support you At Realise Change, we help future-focused leaders align purpose with operations and take practical steps toward building regenerative businesses. So whether you’re looking at B Corp certification, wanting to improve your impact or overwhelmed knowing where to start, we're here to help. Ready to explore what a regenerative business looks like for you? Forces. " Moving Beyond Carbon Offsetting To True Regenerative Practices". 2025 https://www.forbes.com/councils/forbesbusinesscouncil/2025/03/20/moving-beyond-carbon-offsetting-to-true-regenerative-practices/ B Lab Global. " Building a Regenerative Economy Through the B Corp Community " https://usca.bcorporation.net/zbtcz06z22z/building-a-regenerative-economy/ Sanford, Carol. The Regenerative Business: Redesign Work, Cultivate Human Potential, Achieve Extraordinary Outcomes.  2022. McKinsey. "Resilience for sustainable inclusive growth" https://www.mckinsey.com/capabilities/risk-and-resilience/our-insights/resilience-for-sustainable-inclusive-growth Science Direct " Towards regenerative business models: A necessary shift?" https://www.sciencedirect.com/science/article/pii/S2352550923000866

Since it's inception, B Corp certification has been based on a scoring system whereby successful businesses need to get 80 points or more across 4 to 5 areas. This system has been in place for over a decade and B Labs has decided to update their standards to reflect our changing world and with it what it means to be a force for good in business. For any businesses considering certification or are approaching recertification, it's crucial to understand the changes that on the horizon. This blog provides an overview of the changes and how they are tailored to meet the unique contexts of the diverse companies that certify. If after reading this you want to know more about these changes and how it impacts your business, reach out to us at Realise Change. We are a B Corp certification and sustainability consultancy supporting businesses on their B Corp and ESG journey. We specialize in providing tailored support to suit your business, no matter the size, timeline or resources. Find our more about how we help here Overview of Key Changes 1. Foundation and Performance Requirements: The Starting Point of Certification B Corp certification will be split into two areas: Foundation Requirements and Performance Requirements. To embark on the B Corp journey, companies must first meet the Foundation Requirements, which focus on the governance aspects of the business - ensuring they comply with legal obligations and understand their business model which will be looked at under the Performance Requirements. The Performance Requirements, in turn, revolve around Impact Topics, addressing a company's operations, value chain, and stakeholders. The new standards are applicable to all businesses and must be met to achieve or keep certification. The new standards will emphasize social and environmental focus which differentiates certified B Corps from 'standard' companies and is a cornerstone of being a force for good. This renewed focus aims to provide clarity, enabling companies to channel their efforts towards the most impactful actions. 2. Tailoring Standards to Context: A Balancing Act Recognizing the diverse landscape of businesses worldwide, the latest draft emphasizes tailoring standards to a company's size, sector, location, and industry. They attempt to 'strike a balance' between universality and relevance, and introduce differentiated sub-requirements based on size and sector. An equity mechanism acknowledges the operational barriers faced by companies in different locations, ensuring the standards remain actionable and attainable across the globe. 3. Recognizing and Motivating Performance The desire for continuous recognition and differentiation across companies has been heard. The latest draft proposes a shift from an 80-point threshold to specific requirements across Impact Topics. Two key elements that could define performance is being considered (but not finalized): how companies meet sub-requirements in each Impact Topic and their performance across Impact Business Models (IBMs). This dual approach, categorizing companies as "Developing," "Advanced," "Outstanding," or "Leader," brings a nuanced perspective to acknowledging and motivating performance. Companies would be able to publically share their 'level' adding gravitas to their efforts. It is worth noting that this is still under consideration and not yet finalized. 4. Incentivizing Continuous Improvement Driving impact requires a commitment to continuous improvement. The latest draft standards embody this by combining mandatory improvements with opportunities for companies to go 'above and beyond.' Companies are expected to set improvement goals and showcase progress within Complementary Impact Topics. While not mandatory, the standards encourage companies to exceed baseline requirements and develop Impact Business Models (IBMs), fostering growth and positive change over time. As we navigate these changes, the evolving B Corp Standards underscore the collective commitment to using business as a force for good. The latest draft invites companies to not only meet but exceed expectations, contributing to a global movement towards a more sustainable and socially responsible economic system. If you want to find out more or discuss your company's situation, reach out to us here About the Author: Kathryn is a highly regarded sustainability and human resources professional with nearly two decades of progressive experience within a Fortune 50 organization. Seen as a trusted adviser, she serves as a valuable resource for business leaders seeking to cultivate forward-thinking, resilient practices in alignment with the rigorous standards of environmental, social and governance standards set by local and global bodies. Contact her here

Anyone who knows me knows that one of my favourite feel-good movies is The Biggest Little Farm. It’s the story of two city dwellers and their dog who left the bright lights in search of a better way of life and ended up building this incredible, ecological, biodiverse farm bursting with life and produce. All without using chemicals. Theirs is a story of humans working in harmony with the environment and being better off for it in all aspects of sustainability – economically, socially, and environmentally. However, for those of you not dreaming of farm life, you’re probably wondering what regenerative agriculture has to do with you and small businesses that aren’t connected to the agriculture industry. But here’s the thing, we’re all connected to it. We all eat and drink, and we all consume therefore we are part of the system. Conventional methods of farming that form industrial farming are compromising the resilience of our ecosystems, but responsible food companies are championing ways of farming that improve them (ft.com) What is regenerative agriculture? Regenerative agriculture is nothing new – it’s been used for hundreds if not thousands of years and is developed around the use of techniques that work with the soil rather than ‘depleting and treating’ it. The overall aim is to maintain soil health which captures carbon back into the soil. Healthy soil is a significant carbon sink for our planet so it is crucial that we pay attention to it’s health. And let’s not forget that the health of our soil leads to the health of the food that we consume and the community in which we live. With the world’s population multiplying and intensive farming depleting the soil, regenerative farming is seen as key to meeting this rising demand with the planet and the long-term view in mind. The FT.com reported that farming is estimated to currently account for about a quarter of all greenhouse gas emissions and erodes 24 billion tonnes of topsoil a year. This is equivalent to an area the size of Greece (EIT Food). Even more horrifying is that European farming as it currently stands can only support 60 more harvests until crops start to fail and a change of direction is necessary. Bearing in mind that European legislation is stricter in chemical use than other parts of the world, it would not be unreasonable to assume that the US and Canada face a similar dilemma. So let’s break down other reasons why regenerative farming matters: Healing the Earth: Regenerative agriculture goes beyond sustainability; it aims to restore and enhance the health of the land. By focusing on soil health, biodiversity, and ecological balance, it contributes to healing the earth from the impacts of conventional farming practices. Long-term sustainability: In the face of climate change and environmental challenges, regenerative practices offer a resilient and sustainable approach. These practices enhance soil fertility, water retention, and overall ecosystem health, ensuring long-term viability for agriculture. Economic Resilience: For businesses, regenerative agriculture is an investment in economic resilience – whether you are part of this industry or purchasing from it. Healthy soils have better biomes which produces better crops, healthy soils and cover crops are drought and flood resistant, healthy soils that produce flora and fauna are carbon sinks and replenish the water table. All of this is to say, that utility costs are generally lower. In the agriculture industry? Here are some benefits for your business if you are in the agriculture industry: Increased Productivity and Profitability: Studies show that regenerative agriculture practices can lead to increased productivity. The Rodale Institute's research indicates that regenerative practices can match or exceed the yield of conventional agriculture while providing environmental benefits. Input cost savings: Businesses adopting regenerative practices often witness reduced reliance on external inputs like fertilizers and pesticides. This not only cuts costs but also minimises the environmental impact associated with these inputs. Market differentiation and customer appeal: As consumer awareness grows, there's an increasing demand for products grown with regenerative practices. Businesses adopting these practices can differentiate themselves in the market and appeal to environmentally conscious consumers. But what about if you are not in the industry and you are an end consumer? Why does this matter? Personal Health. Most will agree that what goes into your body is fundamental to how you feel, how you move and how physically healthy you are. Nutrient-dense produce from regenerative farms often translates to healthier diets for individuals as our bodies are getting what they need rather than empty calories. And statistics show that a healthy diet leads to a healthier lifestyle and less sickness. For businesses, this means fewer sick days, greater engagement and success. Community and Connection: As a business, engaging with local regenerative farms fosters a sense of community and provides them an income which gives them a licence to operate. Too often, these farms do not receive the same governmental financial support as ‘traditional’ chemically driven farming methods so they rely on local support. Businesses and individuals who support regenerative farms will be active participants in supporting the local ecosystems, preserving farmland and strengthening connections with local businesses. Not to mention reducing the GHG emissions of their food. Climate Impact: Choosing to support regenerative farms or even those with eco-friendly practices contributes to the broader effort to combat climate change. How to get stated 1.       Educate yourself and your team. Learn about regenerative agriculture and local farmers and cooperatives that exist in your area. Reach out to them. 2.       Audit and Assess. What do you currently do that you could change? Do you in source any food products (cakes, sandwiches, fruit, drinks etc.) that could come from any local suppliers identified in step 1? 3.       Collaborate with Experts. If regenerative farming really resonates, reach out to some experts in the field to find out more and maybe even start your own regenerative garden. 4.       Take action. It’s one thing to understand but it’s another to do. Make sustainable choices – support local farmers and suppliers and look out for products with eco-friendly certifications. In conclusion, regenerative farming is more than just about organic produce. It’s transformative and has the impact of shaping the future of our planet and how we live. For businesses, adopting a sustainability mindset it’s an investment in future resilience and their own success as it will create a ripple effect, contributing to a heathier planet for generations to come. About the Author: Kathryn is a highly regarded sustainability and human resources professional with nearly two decades of progressive experience within a Fortune 50 organization. Seen as a trusted adviser, she serves as a valuable resource for business leaders seeking to cultivate forward-thinking, resilient practices in alignment with the rigorous standards of environmental, social and governance standards set by local and global bodies. Contact her here

Introduction Product as a Service or PaaS is a concept that is gaining momentum in the small business space and it could be a viable low-cost pathway for building both sustainability and resilience. PaaS is a business model that shifts the traditional approach of selling products to customers towards providing those products as a service. Think of subscription services - in PaaS, customers subscribe to access and use a product rather than owning it outright. The PaaS model emphasizes the continuous delivery of value which opens the door to creating a more sustainable and circular approach to consumption. When PaaS is used with sustainability in mind it can extend the product lifecycle, reduce waste, and align with the evolving preferences of consumers who prioritize access and experiences over ownership. Common examples of PaaS are car maintenance subscription plans, office furniture leasing and SaaS (Software as a Service) - think of your Microsoft 365 or Google Workspace subscription. Why is PaaS relevant from a sustainability perspective? Let's look at the top 3 reasons: Shifting from Ownership to Access: PaaS challenges the traditional model of ownership. Instead of purchasing a product outright, customers subscribe to a service that provides access to the product. This shift reduces the demand for constant production and can encourage a circular economy. It also enables access to more up-to-date and energy-efficient products that would otherwise have been out of reach. It also opens the door to second-hand, 'nearly-new' products that have generally been maintained by the manufacturer and are accessible to those who cannot afford new products. Resource Efficiency and Waste Reduction: By offering products as services, businesses can extend the lifespan of their goods. This not only promotes resource efficiency but also reduces the amount of waste generated, contributing to a more sustainable approach to consumption. With the business remaining the owner of the product, it is in their interest to extend the lifespan of the product as much as possible. Alignment with Consumer Values: Today's consumers are increasingly valuing experiences over possessions. PaaS aligns with this shift in mindset, offering convenience and access without the burden of ownership which can be out of reach for many. It resonates with environmentally conscious consumers who prioritize sustainable practices. What are the benefits to my business? PaaS is becoming the norm for many people and there can be a myriad of benefits for your business such as: Enhanced Customer Loyalty and Satisfaction: PaaS models often result in stronger customer relationships. Subscribers appreciate the flexibility and convenience, fostering loyalty and satisfaction. It's not just a 'one and done' transaction; it's an ongoing relationship that can last for years. Predictable Revenue Streams: Moving from a one-time purchase model to a subscription-based PaaS model provides more predictable and steady revenue streams. This stability allows for better financial planning and long-term business sustainability. Reduced Environmental Impact: Extending the life of products through PaaS reduces the need for constant manufacturing and disposal. This circular approach minimizes the environmental impact associated with the production and disposal of goods. How to get started PaaS is not out of reach for Small Businesses. It can just require a new perspective and you can get this through collaboration and research. Here are some suggestions on how you can get started: Evaluate Your Products for PaaS Suitability: Identify products that can be offered as services. Consider durability, maintenance, and the potential for repeated use. Use your network of collaborators for different opinions - it's likely that they will see what you do not. Design a Subscription Model: Develop a subscription-based pricing model that aligns with the value your PaaS offering provides. Clearly communicate the benefits of subscribing versus traditional ownership. Invest in Technology and Infrastructure: PaaS often involves leveraging technology for tracking, maintenance, and customer management. Invest in the necessary infrastructure to support a seamless PaaS experience. There are a wealth of options out there. Communicate the Sustainability Story: Emphasize the environmental benefits of your PaaS model in your marketing and communication efforts. Consumers appreciate businesses that actively contribute to a more sustainable future. Conclusion Product as a Service isn't just a business model; when done with sustainability in mind it can add to an organization's sustainability credentials and the circular economy. By adopting PaaS, small businesses can align with evolving consumer values, reduce their environmental impact, and build stronger, lasting relationships with their customers. It's a journey towards a more sustainable future—one subscription at a time. About the Author: Kathryn is a highly regarded sustainability and human resources professional with nearly two decades of progressive experience within a Fortune 50 organization. Seen as a trusted adviser, she serves as a valuable resource for business leaders seeking to cultivate forward-thinking, resilient practices in alignment with the rigorous standards of environmental, social and governance standards set by local and global bodies. Contact her here

In the dynamic landscape of small business sustainability, there's a powerful concept that's gaining momentum: collaborative resource sharing. It's not just about going green; it's about leveraging collective strengths for a positive impact. This blog explores why this approach matters, the benefits it brings, and practical steps to kickstart your journey towards a more sustainable business model. Why should small businesses focus on collaborative resource sharing? Here are 4 key reasons: 1. Leveraging Collective Expertise: You can't know everything and you'll burn out if you try. Every small business has its own unique strengths so focus on your own and leverage someone else's for maximum impact. By collaborating and sharing resources with other businesses, you tap into a pool of diverse expertise ready-made. This collective intelligence can lead to innovative solutions and fresh perspectives on sustainability challenges. 2. Cost-Efficiency and Resource Optimization: Small businesses often face resource constraints. Collaborative resource sharing allows you to access resources, equipment, and even workspace that you might not have on your own. This can lead to significant cost savings and operational efficiency. 3. Building Resilient Business Ecosystems: In an interconnected world, businesses that support each other create a web of resilience. By collaborating, you're not only strengthening your own business but also contributing to the overall economic stability of your community. 4. Fostering a Culture of Sustainability: When businesses come together for a common sustainability goal, it creates a powerful message. It signals to employees, customers, and other stakeholders that you're committed to making a positive impact beyond individual interests. Many of the benefits of collaborative resource sharing are evident above, but if you need more, in our experience we have found these added benefits: 1. Diverse Networking Opportunities: Collaborative resource sharing expands your network. You have the chance to connect with like-minded entrepreneurs, potential partners, and even customers. This can lead to new business opportunities and growth. 2. Access to Specialized Resources: Whether it's high-tech equipment, sustainable materials, or expertise in a specific area, collaborating with other businesses can provide access to resources that might otherwise be out of reach. 3. Mitigating Environmental Impact: Sharing resources often means using them more efficiently. This can lead to reduced waste, lower energy consumption, and a smaller overall environmental footprint which boosts your sustainability credentials. How to Get Started 1. Identify Complementary Businesses: Look for businesses in your community or industry that have complementary strengths. Consider how your resources and expertise can complement each other. Reach out to them - you won't know unless you ask. 2. Establish Clear Agreements: Clearly outline the terms of resource sharing, including responsibilities, timelines, and any potential costs involved. This helps prevent misunderstandings down the line. 3. Communicate Openly: Maintain open lines of communication with your collaborative partners. Regular check-ins and updates ensure that everyone is on the same page and can address any issues or adjustments and can lead to great new ideas. 4. Celebrate Successes: Recognize and celebrate the positive impact of your collaborative efforts. Share your achievements with your community and use them as inspiration for future endeavours. Overall, collaborative resource sharing isn't just a smart business move; it's a pathway to a more sustainable and resilient future for your business and the future. By working together with fellow entrepreneurs, you amplify the positive impact of your business. It's a testament to the power of unity in creating a sustainable world. Embrace the possibilities, and make a collective difference. If you aren't sure where to start, contact us for a free 30 min no obligation call to discuss your needs. About the Author Kathryn is a highly regarded sustainability and human resources professional with nearly two decades of progressive experience within a Fortune 50 organization. Seen as a trusted adviser, she serves as a valuable resource for business leaders seeking to cultivate forward-thinking, resilient practices in alignment with the rigorous standards of environmental, social and governance standards set by local and global bodies. Contact her here

In the journey towards sustainability, the role of employees is often underestimated. They're not just the workforce; they're the driving force behind meaningful change. By empowering them to be champions of sustainability, entrepreneurs and small business leaders can ignite a powerful transformation from within. It's no surprise that empowered and engaged employees perform significantly better than those who aren't and this all leads to the economic success of a business, but there are other equally as important reasons to include them in the inception and development of sustainability practices: 1. Unleashing Innovation: Your employees are an untapped of creativity and fresh perspectives. When you empower them to contribute to sustainability efforts, you tap into a goldmine of innovative ideas. They often see opportunities and solutions that might have otherwise been overlooked. 2. Fostering Ownership and Engagement: By involving employees in sustainability initiatives, you instill a sense of ownership in actively facilitating change. They become personally invested in the success of these efforts. This not only boosts morale but also enhances overall engagement levels. 3. Aligning Values and Cultivating a Purpose-Driven Culture: A workforce that is aligned with the company's sustainability goals is more likely to share its values. This creates a purpose-driven culture where everyone is working towards a common, meaningful goal with improved communication flows. 4. Strengthening Brand Image and Attracting Talent: Today's job seekers are increasingly drawn to companies that prioritize sustainability. By empowering your employees to be sustainability ambassadors, you enhance your brand's image, making it more appealing to both customers and potential hires. By having employees lead these initiatives, companies can benefit in a number of areas including: 1. Cost Savings and Efficiency Gains: Employee-led sustainability initiatives often lead to streamlined processes and resource optimization. This can result in significant cost savings for the business. For instance, by identifying energy-saving measures or waste-reduction strategies, employees directly contribute to the bottom line. 2. Enhanced Reputation and Customer Loyalty: When employees actively participate in sustainability efforts, it provides a compelling narrative for your brand. Customers appreciate and trust companies that involve their teams in creating positive change. This can lead to increased customer loyalty and a stronger market position. 3. Resilience in the Face of Change: Adaptability is key in the volatile business landscape that we see today. When your team is empowered to drive sustainability initiatives, they become more agile and better equipped to navigate changes, ensuring the business remains competitive and future-ready. All of these factors cannot be denied but we know as a small business ourselves, that it's the 'how' that can be the trickiest part of all. Below are some ideas to get you started: 1. Create a Culture of Open Communication: If you do one thing, and one thing only, it has to be communication. Fostering an environment where employees feel comfortable sharing their ideas and concerns without the fear of reprisal, damaged reputation or going against the grain opens the doors to efficiencies and innovation. Establish regular channels for feedback and open dialogue, encouraging different perspectives and ideas.You'll be amazed what you'll discover. 2. Provide Education and Training: Equip your team with the knowledge and tools they need to understand and contribute to sustainability efforts. Workshops, webinars, and resources can help build their confidence. Consider connecting with local non-profits who work in the sustainability field who bring the knowledge and experience to help you and your team build a solid foundation. 3. Encourage Employee-Led Projects: Empower individuals or teams to take ownership of specific sustainability initiatives. This could range from reducing waste to implementing energy-saving measures. However, in order for these initiatives to be successful, there must be clear and unequivocal support from senior management who are willing and do make suggested changes. 4. Recognize and Celebrate Achievements: Acknowledge and celebrate the contributions of employees towards sustainability goals. This not only shows appreciation but also motivates others to get involved. Every employee wants to make a difference and have an impact in their organization. Not only that, recognizing them for their efforts gives incredible visibility and validation to keep going and do even more. Employees are your untapped pool of accessible innovation just waiting to be involved. With their hands-on knowledge of business operations and close proximity to the general employee population, getting them engaged and empowered in sustainability initiatives can lead to advancing sustainability credentials, increased efficiencies and greater employee engagement. If you aren't sure where to start, contact us for a free 30 min no obligation call to discuss your needs. About the Author Kathryn is a highly regarded sustainability and human resources professional with nearly two decades of progressive experience within a Fortune 50 organization. Seen as a trusted adviser, she serves as a valuable resource for business leaders seeking to cultivate forward-thinking, resilient practices in alignment with the rigorous standards of environmental, social and governance standards set by local and global bodies. Contact her here

Our Small Business Series considers how entrepreneurs and small businesses introduce sustainability into their operations whilst being realistic about the resources and revenue that they have. Small changes can have a big impact. In the world of entrepreneurship, every decision counts. Funds and resources are often tight so when making a decision to improve sustainability credentials, every dollar has to be accounted for and savings are often found in the most unlikely (and often boring) places. Let's talk about packaging - a necessary evil whether you are selling, shipping or storing. Items need packaging and this comes at a cost - both financial and environmental. You've probably heard of or seen eco packaging, a sustainable alternative to polystyrene and single-use plastics. This eco packaging is actually a not-so-secret weapon for start-ups looking to integrate sustainability and resilience into their business without breaking the bank. The Eco Advantage Cost-Efficiency: At first glance, you might think eco packaging comes with a hefty price tag - and it certainly did 'back in the day' when it was niche. But here's the surprise: today, eco-friendly packaging options are everywhere and can actually save you money in the long run. According to a study by the Sustainable Packaging Coalition, businesses have reported cost savings by optimizing packaging materials and designs for sustainability. When you reduce excess materials and choose lighter, eco-friendly options, it can lead to reduced waste and shipping costs – a win for both your wallet and the environment. Attracting a New Market Segment: Today’s consumers are more eco-conscious than ever. They want to support businesses that share their values. By adopting eco packaging, you're not just protecting the planet; you're also opening doors to a whole new market segment. According to Nielsen's Global Corporate Sustainability Report, 81% of consumers feel strongly that companies should help improve the environment. By aligning your brand with sustainability, you're tapping into a massive consumer base that actively seeks out eco-friendly products. Reducing Environmental Impact: Let’s face it, traditional packaging materials can be tough on the environment. From plastic pollution to deforestation for paper, the environmental cost is steep. Green packaging, on the other hand, often uses recycled or renewable materials. This helps conserve resources and reduce waste. Plus, many eco-friendly options are biodegradable or compostable, ensuring they leave a minimal footprint long after they've served their purpose. Standing Out in the Market: In a crowded marketplace, standing out can be a challenge. Green packaging is a clear differentiator. It's a statement that your business is committed to making a positive impact. This sets you apart from competitors and attracts customers looking for brands that prioritize sustainability. According to a Cone Communications study, 87% of consumers said they'd purchase a product based on a company's commitment to social or environmental issues. That's huge! Adapting to Regulatory Changes: The regulatory landscape is shifting towards more stringent environmental standards. By proactively adopting eco packaging practices, you're future-proofing your business. This reduces the risk of costly last-minute adjustments to comply with evolving regulations. Getting Started with Eco Packaging It's all well and good talking about the options but this means nothing unless it's feasible both financially and practically. As a start-up, resources might be tight, but that doesn’t mean eco packaging is out of reach. Consider these budget-friendly steps: Source Locally: Local suppliers often offer eco-friendly packaging solutions at competitive prices. Plus, supporting local businesses contributes to the economic resilience of your community. Optimize Packaging Design: Have you really thought about how you're packing? Minimize excess material without compromising product protection. Simple tweaks in design can lead to significant savings in both materials and shipping costs. Local suppliers are a great source of inspiration. Explore Sustainable Alternatives: Look for affordable alternatives like recycled cardboard, paper, or even plant-based plastics. These options are often cost-competitive with conventional materials, especially when purchased in bulk. Prioritize Reusability and Recyclability: Choose packaging that can be reused or easily recycled. This not only reduces waste but also aligns with consumer preferences for sustainable practices. Eco packaging is more than a trend; it's a strategic move for your business's success and sustainability. By taking small, budget-friendly steps towards eco-conscious packaging, you're not only saving costs but also attracting a new customer base and contributing to a more sustainable future. Want to go further? Consider applying for a certification such as B Corp which will demonstrate a whole-business commitment to social and environmental resilience. Find out more in our B Corp blogs or reach out to us About the Author Kathryn Andrews is the founder of Realise Change, a B Corp certification, Sustainability and HR consulting practice helping SME leaders and entrepreneurs build profitable, people and planet-focused businesses. With nearly 2 decades of global corporate HR experience, and her passion for sustainability, Kathryn's experience and knowledge provides a valuable resource for business leaders to build forward-thinking, resilient practices that are aligned with the highest standards of social, governance and environmental standards set by B Corporations globally. Kathryn is recognized by clients as a true business partner, ready to roll up her sleeves and work hand-in-hand towards a successful outcome for each business. Connect with her here

The world has witnessed a massive shift in how we look at corporate responsibility over the past few years. Gone are the days when businesses were solely focused on maximizing profits without any regard for social and environmental impact. Today, the focus is on creating sustainable and socially responsible businesses that prioritize not only profit but also people and the planet. The concept of Environmental, Social, and Governance (ESG) is increasingly gaining importance, but what about mental wellness? and why is it important for businesses to consider mental wellness and ESG together? Firstly, let's understand what ESG means. ESG refers to the three pillars of sustainability that businesses should consider when making decisions. The "E" stands for environmental, which includes a company's impact on the environment, such as greenhouse gas emissions and waste management. The "S" stands for social, which is a company's impact on society, such as employee relations and community involvement. The "G" stands for governance, how a company is governed, such as board diversity and executive compensation. Mental Wellness on the other hand refers to a state of emotional and psychological well-being. In recent years, the importance of mental wellness has been increasingly recognized, and it's becoming more evident that a healthy workforce is essential for the success of any business. Here are some reasons why mental wellness and ESG should go hand in hand: What is the link betweenMental Wellness and ESG? 1. A healthy workforce is more productive Our mental health is deeply connected to the environment around us. Studies have shown that exposure to natural environments, such as parks and green spaces, can have a positive impact on our mental health. Spending time in nature can reduce stress levels, improve mood, and increase feelings of well-being. In contrast, exposure to polluted environments and noise pollution has been linked to negative impacts on mental health, including depression, anxiety, and other mood disorders. Numerous studies have shown that a healthy workforce is a more productive workforce. Mental wellness is a crucial component of overall health, and companies that prioritize mental wellness can see increased productivity, higher job satisfaction, and lower turnover rates. According to a study by the World Health Organization, depression and anxiety disorders cost the global economy $1 trillion per year in lost productivity. Therefore, investing in employee mental wellness is not only the right thing to do but also makes good business sense. 2. Mental wellness is a social issue Mental wellness is an issue that affects society at large. Companies have a social responsibility to address mental wellness issues, just as they have a responsibility to address other social issues such as poverty and inequality, particularly within their supply chain and the communities in which they operate. By prioritizing mental wellness, businesses can make a positive impact on society and contribute to a healthier and more resilient workforce. 3. Mental wellness is linked to environmental and governance issues Mental wellness is not only a social issue but also linked to environmental and governance issues. For instance, a company that has a toxic work environment that leads to stress and burnout can negatively impact the environment by causing increased emissions due to reduced efficiency. Moreover, companies that don't prioritize mental wellness could face governance issues, such as ethical concerns around employee treatment and retention. So what can leaders do to prioritize mental health and sustainability? 1. Acknowledge the importance of mental wellness Mental wellnessand associated illnesses have long been stigmatized and even worse, dismissed as nothing more than a state of mind. To normalize mental wellness, leaders need to openly and loudly acknowledge both the importance and impact of mental wellness in the workplace. Without this support, many initiatives will fall flat and viewpoints remain unchanged. 2. Create a culture of well-being Leaders can promote a healthy work-life integration by encouraging employees to take breaks, ideally outside. Getting away from desks and moving has been proven to positively impact not only our mental health but also our long-term cognitive abilities. Providing working spaces near natural light is both positive for our health and the environment as there's a reduced need for artificial lighting. Involving employees in promoting eco-friendly initiatives, such as reducing waste and carbon emissions can have a hugely beneficial impact on both employee engagement and sustainability credentials. 3. Offer mental wellness resources Leaders can provide employees with access to mental wellness resources, such as an employee assistance program (EAP) or counselling services. These resources can help employees cope with stress, anxiety, and other mental health issues. Leaders can also encourage employees to take advantage of mental health days or flexible work arrangements to support their well-being. Multiple studies have shown that this flexibility can have a hugely positive impact on productivity, engagement and retention. Google Inc. is renowned for its 20% program and innovation days where employees get to spend time working on passion projects and other innovations away from the office and their day jobs. Whilst innovation was the driver in this instance, mental health has been a large secondary benefit of these programs for the company which gave us Gmail, Google News and many more. 4. Incorporate mental wellness and sustainability into company values Leaders can incorporate mental wellness and sustainability into the company's values and mission statement. This can help create a sense of purpose and meaning for employees, and demonstrate the company's commitment to these important issues. Leaders can also integrate mental wellness and sustainability considerations into decision-making processes, such as product design and supply chain management. 5. Lead by example Probably one of the most important things leaders can do is lead by example. Nobody expects them to be infallible and in fact, increasingly it is vulnerability, empathy and environmental awareness that are seen as key leadership traits. This can inspire employees to do the same and create a positive culture that supports well-being and sustainability. Leaders can also encourage open and honest communication about mental wellness and sustainability issues in the workplace, and provide opportunities for employees to share their concerns and ideas. 6. Collaborate with stakeholders Leaders can collaborate with stakeholders, including employees, customers, suppliers, and community members, to prioritize mental health and sustainability. This can involve engaging in open and transparent communication, soliciting feedback, and working together to develop sustainable solutions that benefit everyone. Leaders can also promote mental wellness and sustainability initiatives through marketing and outreach efforts, demonstrating their commitment to these important issues. Companies that prioritize mental wellness can reap the benefits of increased productivity and lower turnover rates while making a positive impact on society and the environment. Mental wellness is a social issue that affects everyone, and businesses have a responsibility to address it. By considering mental wellness and sustainability together, companies can create a sustainable and socially responsible business that contributes to a healthier and more resilient workforce and a better world. About the Author Kathryn is the founder of Realise Change, a B Corp certification and HR consulting practice helping SME leaders and entrepreneurs build profitable, people and planet-focused businesses. With nearly 2 decades of global corporate HR experience, and her passion for sustainability, Kathryn's experience and knowledge provides a valuable resource for business leaders to build forward-thinking, resilient practices that are aligned with the highest standards of social, governance and environmental standards set by B Corporations globally. Kathryn is recognized by clients as a true business partner, ready to roll up her sleeves and work hand-in-hand towards a successful outcome for each business. Connect with her here

Empowering women in the workplace is not just a matter of fairness; it's an investment in economic prosperity. Despite significant progress in promoting diversity and inclusion, gender disparities still exist, hindering both individuals and organizations from reaching their full potential. It's time for a systems change to address this issue head-on and create a more equitable future for everyone. Let's explore the impact of gender inequity and the benefits of fostering a gender-balanced work environment: 1️. Missed Opportunities: When talented individuals are overlooked or undervalued due to their gender, organizations miss out on diverse perspectives, creativity, and innovative problem-solving approaches. Gender inequity limits the pool of talent and restricts the potential for growth and success. 2️. Economic Disadvantage: Research consistently demonstrates that gender inequity has economic consequences. When women face barriers to career advancement, pay gaps persist, and opportunities for professional development are limited, it creates a ripple effect that undermines the overall economic progress of societies. Women are needed in the workforce for economic growth. 'Achieving gender parity in the workplace could add $28 trillion to the global GDP by 2025' The McKinsey Global Institute 3️. Employee Well-being: A gender-equitable workplace fosters a positive and inclusive culture, where all employees feel valued, respected, and supported. When gender inequity exists, it can lead to lower job satisfaction, increased stress levels, and reduced mental well-being among affected individuals. By eliminating these disparities, we create an environment that promotes overall employee happiness and well-being. 4️. Role Modeling and Inspiration: Gender-balanced leadership teams and diverse representation in senior positions inspire the next generation of professionals. When young individuals see people who look like them breaking barriers and succeeding in their careers, it ignites their ambition and reinforces the belief that their dreams are achievable, regardless of their gender. ✨ Driving for meaningful change ✨ 1️. Organizations must prioritize diversity and inclusion by implementing policies and practices that address gender inequity at all levels. This includes proactive recruitment strategies, unbiased performance evaluations, and equitable opportunities for career advancement. 2️. Mentoring and sponsorship programs can play a vital role in bridging the gender gap. By pairing aspiring individuals with experienced professionals who provide guidance, support, and advocacy, we can help cultivate a pipeline of diverse talent and create a culture of inclusivity. 3️. Education and awareness are essential. We must challenge stereotypes, biases, and unconscious prejudices that perpetuate gender inequity. By fostering a culture of respect, empathy, and open dialogue, we can create a more inclusive environment for everyone. 4️. Collaboration is key. By joining forces with organizations, industry leaders, and policymakers, we can drive systemic change and establish gender equity as a societal norm. Let's amplify each other's voices, share best practices, and work together to create a future where gender equity is the rule, not the exception. 5. Consider B Corp certification. B Corps are at the forefront of championing inclusion and equity in the workplace. As purpose-driven companies, B Corps prioritize social and environmental impact alongside profits. They go beyond conventional business models by incorporating diversity, equity, and inclusion (DEI) into their core values and practices. B Corps foster diverse and inclusive work environments, ensuring equal opportunities for all employees, regardless of gender, race, ethnicity, or other identities. By implementing fair hiring practices, providing equitable compensation, and promoting inclusive leadership, B Corps demonstrate that it is possible to create workplaces where everyone feels valued, respected, and empowered. These companies serve as beacons of inspiration, showing that business success and a commitment to DEI can go hand in hand, ultimately driving positive change in society. It's time to break down the barriers, challenge the status quo, and build a workplace that thrives on inclusion and equality. Together, we can create lasting change and empower individuals of all genders to reach their full potential. Let's take action today for a brighter and more inclusive tomorrow! #GenderEquity #DiversityandInclusion #InclusionMatters #BreakingBarriers #Equality #WorkplaceEquality #Empowerment #BCorps #Sustainability #BCorpcertification About the Author Kathryn is the founder of Realise Change, a B Corp certification and HR consulting practice helping SME leaders and entrepreneurs build profitable, people and planet-focused businesses. With nearly 2 decades of global corporate HR experience, and her passion for sustainability, Kathryn's expertise and knowledge provide a valuable resource for business leaders to build forward-thinking, resilient practices that are aligned with the highest standards of social, governance and environmental standards set by B Corporations globally. Kathryn is recognized by clients as a true business partner, working hand-in-hand with business leaders toward a successful outcome. Connect with her here

If you're a new business owner with a passion for positive change, becoming a Pending B Corp is your invitation to be part of a global movement that's redefining business success. It's your chance to balance profit with purpose, growth with ethics, and innovation with responsibility. Starting a business is one of the most exciting and scary experiences that many people will have, myself included. It's a rollercoaster ride of the biggest highs and the deepest lows filled with twists and turns as rarely do things go as originally planned. It's busy, it's thrilling, it's exhausting. Many entrepreneurs have a vision to do things differently, to combine financial success with social and environmental responsibility which is why we at Realise Change are seeing more people interested in B Corp certification. Certifying as B Corp takes time and energy which isn't always compatible with new businesses where resources are tight and you don't know if your passion can be financially successful. This makes total sense, but there is a way for new businesses to demonstrate their commitment to social and environmental responsibility and express their commitment to becoming a B Corp in future. They can become a Pending B Corp. What is Pending B Corp Status? Pending B Corp Status is like a bridge that connects your business aspirations with the B Corp movement. It's designed for businesses in operation for less than 12 months that are committed to becoming a Certified B Corp but want to take their time to align their practices with the rigorous B Corp standards before making the full commitment. How Does Pending B Corp Status Work? Pending B Corp Status offers your business a unique opportunity to gain insight into the B Corp framework while you work towards meeting the certification requirements. During this phase, you can assess your company's social and environmental impact, refine your operations, and make the necessary adjustments to align with B Corp standards. It's like having a roadmap that guides you towards a more sustainable and socially responsible future. Benefits of Pending B Corp Status Marketplace Credibility: Displaying your Pending B Corp status proudly demonstrates your commitment to ethical business practices. It signals to consumers, partners, and investors that you're dedicated to making a positive impact. Flexibility and Learning: The pending status allows you to implement changes at a pace that suits your business's growth trajectory. You'll have the time to learn, adapt, and fine-tune your operations while integrating sustainable practices. Community and Networking: Becoming a Pending B Corp connects you with a community of like-minded businesses, mentors, and resources. It's a chance to engage in meaningful conversations, share experiences, and learn from others who are also on the journey towards sustainable success. Strong Governance: Pending B Corps, like certified B Corps must adopt a legal structure that protects their mission and brand equity. Connect with us to find out more Curious to learn more or start your Pending B Corp status journey? Connect with Kathryn at Realise Change today. Kathryn specializes in assisting businesses like yours in their journey toward sustainability and responsible practices. With a wealth of knowledge she can help you understand the B Corp framework, develop a tailored plan, and provide the support you need to reach your goals. About the Author Kathryn is the founder of Realise Change, a B Corp certification and HR consulting practice helping SME leaders and entrepreneurs build profitable, people and planet-focused businesses. With nearly 2 decades of global corporate HR experience, and her passion for sustainability, Kathryn's expertise and knowledge provide a valuable resource for business leaders to build forward-thinking, resilient practices that are aligned with the highest standards of social, governance and environmental standards set by B Corporations globally. Kathryn is recognized by clients as a true business partner, working hand-in-hand with business leaders toward a successful outcome. Connect with her here

Small Business Series: How to embrace sustainable practices as a small business that won't break the bank. We live in a world driven by globalization where the support of local communities and viewing them as an integral part of a business's licence to operate often takes a backseat. Thankfully, this is starting to change and for many small businesses, embracing localized sourcing is not only a conscious choice but also a strategic one. Localized sourcing involves buying goods and services from nearby suppliers rather than distant or international ones. This is an integral part of the circular economy principle and is important for keeping money flowing in the local economy. Let's take a closer look at why localized sourcing matters and the benefits it brings to small businesses. Fostering Community Bonds Choosing local suppliers creates a strong relationship between the business and the community. It's a mutual support system where each party contributes to the other's success. Each time a local business buys from a local supplier, it keeps that money in the community which in turn, strengthens it. At the same time, it's worth remembering that your supplier and those loyal to them are often your customers too as they have a strong bond with your supply chain. Local Customer Base Studies show that when businesses use local suppliers, those suppliers themselves often become clients as they have a strong connection to the end product. In turn, their clients may also become your clients as your supplier has a vested interest in supporting the business. Local suppliers are equally more likely to recommend your product or service to others which is great free marketing! Reducing Environmental Impact This will not be news - opting for local suppliers significantly reduces transportation emissions. By cutting down on long-distance shipping, businesses lower their carbon footprint, contributing to a more sustainable planet. It's a small step that collectively makes a big difference in mitigating climate change and from an economic perspective, can help small businesses avoid supply chain carbon charges down the road. Quality and Freshness Assurance Fresh produce, as an example, always tastes better than the ones that have been travelling for days. Local sourcing often means fresher, higher-quality inputs for our products or services as the proximity of local suppliers allows for a closer relationship and better communication, ensuring that businesses receive top-notch materials for their business operations which in turn also supports the growth of their suppliers (which then supports the community). Boosting Economic Resilience We all saw and felt what happened when the global supply chain was disrupted during the COVID-19 pandemic. It caused chaos and ultimately, was the downfall of many businesses. In times of uncertainty, having a network of local suppliers provides a buffer against global disruptions in the supply chain. It enhances a business's ability to adapt and respond swiftly to changing circumstances, ensuring continuity even in challenging times. Customization and Collaboration Opportunities Local suppliers are more likely to offer personalized services, tailored to specific needs and timeframes. This flexibility opens doors to collaboration and innovation, as businesses can work closely to create unique, high-quality products that set them apart in the market. Aligning with Consumer Values Today's consumers are increasingly conscious of where their products come from. By proudly sourcing locally, businesses align with the values of a growing segment of consumers who prioritize supporting businesses deeply rooted in their communities. Embracing localized sourcing isn't just about making a sustainable choice; it's about investing in the resilience and prosperity of a community. As a small business, this approach strengthens ties, reduces environmental impact, and ensures that companies can consistently deliver high-quality products or services. It's a strategic move that not only benefits business but also reverberates positively throughout the community we call home. About the Author Kathryn Andrews Kathryn is the founder of Realise Change, a B Corp certification and HR consulting practice helping SME leaders and entrepreneurs build profitable, people and planet-focused businesses. With nearly 2 decades of global corporate HR experience, and her passion for sustainability, Kathryn's expertise and knowledge provide a valuable resource for business leaders to build forward-thinking, resilient practices that are aligned with the highest standards of social, governance and environmental standards set by B Corporations globally. Kathryn is recognized by clients as a true business partner, working hand-in-hand with business leaders toward a successful resilient future. Connect with her here